Recently, KRAFTON – the publisher behind PUBG (PlayerUnknown’s Battlegrounds) – announced the development of four new game titles, which has captured significant attention among the gaming community. This move appears to be part of an effort to expand the influence of PUBG in particular, and KRAFTON as a whole, aiming to create a sustainable, long-term gaming ecosystem. Let’s team up with Code Genshin to analyze this strategic move from the publisher.
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KRAFTON’s Plans for New Game Releases
With PUBG’s immense success, KRAFTON is quite confident in its upcoming releases. The four new game projects—according to some rumors—are part of a long-term strategy, where the publisher no longer wants to rely solely on PUBG’s success. Instead, KRAFTON aims to diversify game genres, platforms, and further expand the brand.
List of 4 Upcoming Game Titles from KRAFTON
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- Hybrid Casual (Unnamed)
- A mobile game targeting younger players, offering simple, more “lightweight” gameplay. However, it still retains enough strategic depth to keep things interesting.
- [PC] Black Budget
- A shooter that blends action with survival and exploration elements.
- While details are scarce, speculation suggests it may be a spiritual successor to PUBG, given the similar description. Thanks to their previous experience with PUBG, KRAFTON may deliver another highly anticipated game — or risk “riding on past success” if the new title does not live up to expectations.
- [PC] Blindspot
- A tactical shooter emphasizing strategic play between players.
- Early impressions liken it to a “VIP” version of Half-Life or something reminiscent of Left 4 Dead, although information is still very limited. This is merely speculative for now.
- [Console] Valor
- A battle royale title specifically designed for console gaming.
- Instead of being just a port of PUBG for consoles, it’s intended to be an official battle royale optimized for controller-based gameplay.
KRAFTON’s Potential and the Future Success of These Games
It’s still too early to predict whether KRAFTON will succeed or fail with these new titles. However, seasoned gamers recognize that no single game can remain successful indefinitely. Despite PUBG Mobile and New State Mobile earning KRAFTON over 1 USD on the mobile front in 2024 (as stated in the publisher’s data), diversification is crucial for sustainable growth.
KRAFTON’s mobile sector brought in over 1000000000 USD from PUBG Mobile and New State Mobile in 2024.
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Given these resources, PUBG still serves as KRAFTON’s “golden goose.” The company has expanded PUBG with various spin-off initiatives, for example:
- The Callisto Protocol: A survival horror game developed by Striking Distance Studios, published by KRAFTON.
- Animated films and webtoons about the PUBG universe: Aiming to tell the stories behind these survival battles and draw in fans not only from the gaming sphere but also from broader entertainment media.
Expectations for KRAFTON’s Expanding Universe
By launching four diverse new projects, KRAFTON shows a long-term vision for the PUBG universe. The publisher plans to synchronize its ecosystem across PC, console, and mobile, while simultaneously venturing into the entertainment industry with animated films, webtoons, and expanded lore games like The Callisto Protocol.
With a strong reputation and solid financial resources, KRAFTON is expected to build on PUBG’s success, delivering a fresh wave to the global gaming market and particularly to the PUBG fan community.
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