This promises to create a breakthrough for Tiktok users in general as well as change the race between Tiktok and Youtube.
TikTok started as a platform to share small-sized videos for informational, service, and entertainment purposes. Around the beginning of 2021, the company increased the maximum length limit of videos to 3 minutes. This has allowed users to be more creative with the type of content they post on the platform.
However, regulators and developers of this app are implementing the ability to upload videos up to 10 minutes in length for all users across the globe.
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TikTok mentions in the attached screenshot above that users must be running the latest version of the app to take advantage of this feature. The company is spreading information to users through an update board announcement. It was also confirmed to Matt Navarra on Twitter:
Some users may feel this change is a step in the wrong direction. That’s because the app’s initial direction revolves around short-lived videos. However, it is understandable why the company wants to expand such a direction. Thanks to that, Tiktok has the ability to compete directly with today’s leading video application – Youtube.
How often do you use TikTok? What do you think of this change? Will you respond to this change of TikTok?